Why We Need to Rethink the Digital Marketing Mantra of Right Person, Right Message, Right Time

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Why We Need to Rethink the Digital Marketing Mantra of Right Person, Right Message, Right Time

Marketers love to talk about how we just need to reach the right person, with the right message, at the right time. But how realistic is this, and what might we be overlooking when we reduce marketing to such a simple mantra? This article explores the potential pitfalls of this digital strategy mantra, and provides recommendations for what needs to be considered.

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Storytelling is an Important Tool in the Marketing Toolbox But Not the Only One

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Storytelling is an Important Tool in the Marketing Toolbox But Not the Only One

Storytelling can be incredibly powerful for getting people to feel, think, and act - but it’s just one tool in the marketing toolbox and not the end-all-be-all strategy. There are times when it makes sense and other times when it’s not the appropriate solution.

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FMCG Brands Need to Raise the Bar for Website Content

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FMCG Brands Need to Raise the Bar for Website Content

FMCG brands don’t have an inherent reason for people to visit their websites (AKA ecommerce) - so they need to work extra hard to make their website worthy of visiting. Companies need to approach website content creation with the same level of strategic and creative rigor as other marketing channels, such as TV campaigns and print ads.

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