Musings from a strategist who’s always a WIP.
The latest Edelman Trust Barometer is out for 2021, and businesses are the only type of organization seen as “trusted.” What goes into trust? How can both nonprofits and businesses use these findings to be more effective in communicating with consumers?
Read MoreREI recently partnered with Ford to promote the new Bronco Sport SUV. As a bold advocate for the environment, why is REI now celebrating a gas-guzzling SUV as part of an aspirational outdoor lifestyle?
Read MoreBrand purpose is a hot topic, but do we really need it? I explore the ways businesses have done great harm to our society, and how brands can make a positive impact.
Read MoreHow can brands be part of culture and entertainment? Netflix offers potential opportunity for brands to get in front of consumers and shape perception in positive ways.
Read MoreStorytelling can be incredibly powerful for getting people to feel, think, and act - but it’s just one tool in the marketing toolbox and not the end-all-be-all strategy. There are times when it makes sense and other times when it’s not the appropriate solution.
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