I'm energized by the challenge of solving thorny problems, and bringing brands to life at the intersection of people, business, and culture. I exist in a perpetual mode of chasing down curiosities, learning, and finding ways to generate value. Because I believe no one cares about brands as much as we (marketers) do, I relish the challenge of finding ways for brands to be interesting and culturally relevant. Passionate about social impact, I seek ways to translate brand values to brand action, do right by the consumer, and create inclusive experiences.

The work I do:

• Branding: Creating brands from scratch, or putting existing ones into the “rock tumbler” of a rebrand process. I work to define a brand's place in the world, how it looks, feels, and sounds, plus a strategy for how to win.

• Research & Planning: I like to get deep into the worlds of different subcultures, ask “why?,” learn about people, ask interesting questions, and keep tabs on the competition. I love imagining what the future will be like and how changes in technology, culture, and society will create new opportunities for brands.

• Campaigns: Making sure we’re solving for the right thing, building off of a compelling insight, developing creative concepts, creating communications strategies.

• Digital Strategy: Clarifying the role of a website, how to structure it for both users and business needs, organizing content, and optimizing for user experience.

• Marketing: Creating marketing plans, leading SEO strategy, content strategy, social strategy, and executing on the needs of each.

Let’s Chat!

I’m always interested in learning about exciting work people are doing, especially if it’s with a mindset toward making the world a better place.